Clik here to view.
IPL multiplied by the power of social media
For cricket enthusiasts or recent IPL converts, the latest season of the IPL has been a rollercoaster living up to the twists and turns and the instant exhilaration that the format promises. While the...
View ArticleClik here to view.
Using videos for social media outreach
Magnitude of video as a source of entertainment and information can be understood from the fact that YouTube is one of the top 10 websites visited in India. It attracts 26 million unique visitors and...
View ArticleCase Study: Tweet Cric – This World Cup play with words
India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Tweet Cric – This World Cup play with words Share a little about your organisation/ brand Experience commerce is a...
View ArticleClik here to view.
NM Incite Social Media Brand Equity Ranking: Q1 and Q2 comparison
NM Incite, a Nielsen/McKinsey company, launched the Social Media Brand Equity Ranking (SMBER) Index earlier this year. The index uses a model of analysis to measure and rank brands based on the volume...
View ArticleClik here to view.
An analysis of IPL team wins on social media channels
Cricket to India is what football is to England. Unmetric, the social media benchmarking company for brands, undertook a study to understand how the IPL teams were performing on social media. The IPL...
View Article